William D King Service Scholarship

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Month: August 2022

William D King

Challenges Facing Advertising Agencies in 2022

There was a time when ad agencies used to be subsets to their clients. Then, the subset behavior was replaced by the client partnership approach. Those days are long gone, and now, advertising agencies find themselves dealing with bigger challenges. Some of these challenges include the growth of in-housing, client retention, and attracting talent. While …

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